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Les Cakes de Bertrand Paris

Established in 1998, Les Cakes de Bertrand is a inspiring story of humble beginnings and unpredictable business ventures. Dietician and avid cook, Didier Bertrand, began selling his signature savory cakes in the Port Royal Food Market in Paris, France in 1997. Not long after that, Bertrand met French designer Adolphe Besnard and the two joined forces to create what is today Les Cakes de Bertrand. The two opened a cake shop in Paris selling Bertrand's savory cakes and chocolate bars. What set them apart? The packaging. Inspired by Besnard's grandmother's collection of old postcards, each creation was wrapped in eloquently designed packaging that would soon become the defining look of Les Cakes de Bertrand. Known for is modern design with a vintage flair, Les Cakes de Bertrand flourished.

(Clairefontaine Les Cakes de Bertrand Notebook - Eloise)

As the company began to grow Les Cakes de Bertrand entered into a new realm of retail, accessories! A delightful yet shocking surprise, Bertrand and Besnard ventured in to the fashion world. The signature Les Cakes de Bertrand designs were placed on handbags, wallets, pins, jewelry, soaps, perfumes, clothing, and handheld mirrors. Recently, Les Cakes de Bertrand partnered with the famed Clairefontaine to create a line of special limited edition products! Some of the notebooks and a correspondence set from the limited edition line can be found at Writer's Bloc.

Les Cakes de Bertrand no longer sells cakes, but now has several boutiques in France that showcase their beautiful accessories. Their boutiques in themselves are a masterpiece, perfectly furnished with unique furniture and trinkets that make the store warm and inviting. If I ever have the opportunity to visit France, a stop at Les Cakes de Bertrand is a must!

(Clairefontaine Les Cakes de Bertrand Paris Correspondence Set)

(Information gathered from: Les Cakes de Bertrand and Retro To Go)


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