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Introducing Fabrica

The Benetton Group, which is well-known for their popular clothing line United Colors of Benetton, is responsible for the existence of the “creativity laboratory” called Fabrica. This communication research center was created in 1994 for the purpose of offering young people from around the world an opportunity for creative growth and multicultural interchange.

As explained on the Benetton Group website, young artists are offered this opportunity:

Fabrica invites young artists/designers to its centre, offering them a one-year study grant and providing them with a professional training opportunity and a wealth of resources and relations. The young resident artists develop cultural and social communication projects in the areas of design, visual communication, photography, interaction, video, music and publishing under the guidance of experts.

If this doesn’t sound exciting enough, the Fabrica “studio” artists use to develop their innovative projects at is located in Italy, near Venice, in Villa Pastega Manera. Tadao Ando is responsible for restoring and enlarging the ancient villa that was built in the seventeenth century. I think I would be quite inspired if my office looked like this:

(Fabrica’s ancient villa – restored by Tadao Ando. Photo by Francesco Radino)

The design of the library at Fabrica is also noteworthy – it resembles a spiral driven into the ground and is illuminated from above. It holds over 5,000 volumes on graphic design, photography, industrial design, art, topics related to visual communication and much more. I would like to do all my research in such a library! Take a look at this library on the Fabrica website.

Writer’s Bloc now has a selection of Fabrica products related to writing that were created by artists in this beautiful Italian laboratory. It’ll be interesting to see what these inspired Fabrica artists create in the future!


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